Adidas Is Wondering What to Do With $1.3 Billion in Yeezy Sneakers - The New York Times
Adidas, Gap were caught in Ye's brand trap | Ad Age
Adidas Kanye West Yeezy Shoes to be Sold Without Ye Branding - Bloomberg
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Adidas terminates Ye partnership, Gap removes Yeezy items over antisemitic remarks
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Inside the Raging Yeezy Boost Aftermarket | GQ
adidas Unbranded Yeezy Granite 350 V2 Release | Hypebeast
The Yeezy Effect: Dear Marketing Magazine...
Key Takeaways From Adidas' Social Media Strategy | Socialinsider
Reserve Your adidas Yeezy 350 Boosts Now | Sole Collector
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Adidas' dropping Yeezy will cost it $1.3 billion - CBS News
Kanye West Says Adidas Is Knocking Off His Yeezy Slides, Here's Why | Complex
The Adidas-Kanye West divorce bill is in: ending sales of Yeezy sneakers will cut expected profits at sportswear company by over a third | South China Morning Post
Market demand for Adidas' Kanye West Yeezy products still there, analysts say - Portland Business Journal
Adidas says dropping Kanye West could cost it more than $1 billion in sales | CNN Business
How Kanye West Made Yeezy Brand a Success
Adidas says Kanye West collaboration has 'elevated brand perception'
Going long on Yeezys and Jordans: Inside the stock market for limited edition sneakers | CBC Radio
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What Changed In Yeezy Price, Style, & Hype?
Adidas to Sell Yeezy-Based Designs Despite Kanye West Split
